The importance of Keywords
 
 
 
This article deals with the importance of targeted keywords, the nature of keywords on your site, and the order of the keywords in your META tags etc. 
 
Now let us see the steps should be taken to the targeted keywords:
No need of one word keyword: Remove any keywords that are only one word (e.g. money). These keywords will not bring you targeted visitors. 
Use direct key words: Remove any keywords that don't relate directly to your site. What you really need is a list of 5 - 10 keyword phrases of 2 - 4 words (e.g. home based business, earn money from home etc.) Don't worry about having a short list.
Use your best keyword phrase: A good method is that open up the Overture Keyword Selector Tool. Enter in what you think your best keyword phrase is and then click on the little blue arrow (e.g. "work at home business").  
Use of search terms: The popularity of your search term with the number of searches done at Overture for the past month will appear in your site immediately. You'll also see similar search terms with their popularity listed. 
Try to use different searches: Create a simple text file and list in it each search term and its popularity. Feel free to try different searches. Sometimes it is better to use one word, and let the tool provide you with suitable phrases.
Sorting is better: Sort your list by search popularity, i.e. the highest numbers go at the top. And thus you will get to know the popularity of your site.
Remove excessive keywords: Delete the keywords more than ten and if there are keywords under 10,000. 
Utilize META tag: Enter your new list of keywords into your META tag in the order they are listed. 
The first two keywords: Another important step is to include the first two keywords in your page title, in your headings and at the beginning of your description META tags. As soon as a search engine sees your keywords, your listing will rank. 
 
Make sure your keywords in the site: Ensure that you use all of your keywords at least once on your site. Some search engines penalize sites for listing keywords in their META tag that do not exist anywhere else on the website. 
Good keywords are important in driving search engine traffic to your website. When more people search for a term, naturally, they are likely to visit your site. It is so simple but many people don't take these steps seriously.