Do you want to get on the top?
 
 
Millions of web sites are trying to get listed in the top 20 spots of the major search engines every day. You have to go through a lot of awful competition and have to spend hours and hours on Search Engine Optimization techniques. Even then you may still not be able to achieve a high ranking for your competitive keywords and phrases. If it is difficult for you to get high rankings directly, there are still ways that you can get to the top indirectly. 
 
Then, another question arises is that how it is done:
 
 Firstly, reach up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. 
 
Secondly, if you could either advertise on those sites, or get a link from those sites to yours then that would be nearly as good as having a top listing yourself. 
 
Thirdly, to buy ad space on those web sites is another way to get on the top of search engines. And it is most expensive way. 
 
Fourthly, if you cannot spend that much money to do this, you could use the ten steps below. And of course, these steps may not be applicable to every web site but I'm sure there'll be at least two or three that you can make use directly.
 
 Trade advertising: Ask the owner of the web site if they want trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives. 
 
Cross promotion:  Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site. 
 
Testimonial: Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You know it becomes their ad copy in turn. 
 
Advertise:  Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad. 
 
Articles: Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines. 
 
Article reviews: Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it. 
 
Guest book: Give a sign in their guest book. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message. 
 
Discussion boards: You could post questions, answer other people's questions, and join in on conversations by participating in their discussion boards. Just include your signature file and link to your website at the end of your messages. 
 
Search engine friendly: Tweak your own website so that your pages are search engine friendly. There are steps that you can take to implement it. It improves dramatically the traffic you get from Google and Yahoo. There are simplest methods to actualize it. 
 
Free E-book: Ask the web site owner if they would like a free e-book to giveaway to their visitors. You could have them link to your web site or include your ad in the free e-book.