"A Beautiful site means fewer sales!" Is it true or false?

Beauty leads to attraction. For example, a book with attractive cover and title naturally leads to more sales. In the same way a website with arresting layout and design will be the first to be appreciated. The product with captivating packaging will be the first to be reached out from its shelf. And it is true because desire starts from our brain and works its way to our senses.

Fewer Sales??

But some people say pretty sites mean fewer sales. Let us deal with this aspect. Many people rush to own an attractive website. This attitude is in fact an advantage, but there are lots of facts connected with this case.

Trash!!!

An unattractive website will no longer be visited if it is useless and lacking purpose. The product with a nice packaging will stay in the trash bin if the purchaser did not like its content and presentation.

Natural tendency

People are easily fascinated by beauty but sense persuades and motivates them by reason. Nevertheless, if we have already found out that our needs and wants are not what the certain product or service is giving, then our intellect will dictate us to find another that will attend to us. And that is natural too.

Fulfillment

The secret of the success is fulfillment not just satisfaction. In order to make a site to have a sense of fulfillment it must have the four basic elements i.e. simplicity, functionality, security and customer interaction.

Customer interaction: One of the biggest mistakes of web sites is its being forgotten of call-to-action concerns. After visiting the site, it must give a clear perspective on what you want your visitors to do next. Is it to order, to call - say it, and you got to do it politely to create a good impression. OR else your site will be forgotten naturally.

Functionality: A website becomes a frustration when it becomes unable to function well. If the load time, page size and navigability are disastrous expect that no positive result will happen. Visitors go impatient and thus they go away never to return.

Security: The visitors must fell at home in your site. If it is not so, their decisions and purchasing transactions will have limitations.

Simplicity: A pretty site becomes irritating when overdosed with graphics and effects. It must be user-friendly or easy to use. Use keyword rich titles and contents in order to locate it quickly. And thus the search engines can find them easily.

Result

A pretty site is nothing but a pretty box. It doesn't guarantee a fulfilling gift. What is important is the totality of the box including its contents. Utilize the 4 indispensable elements and you will surely optimize your sales!