Tips for better linking
Change the keywords in your link ‘anchor' text
Change the anchor text slightly each time. You can cover more of your targeted key phrases by doing so. This approach can help your site rank for many keywords rather than just one or two. Unless you provide only one product or service the chances are you will want to rank for many key phrases. In order to achieve this objective is to change the link text you want all new sites to use periodically.
If you provide only one product or service on your web site it is still important to vary anchor text. If you sell ‘blue widgets' then you could also use link text like ‘cheap blue widgets' or ‘blue widget store'. This means your links take on a more natural feel and are much less likely to be penalized or filtered out by search engines for being ‘fake links'. And it is safe.
Make different link information
People set up their link information in a similar way with the hyperlink inside the description instead of at the beginning. However, you could offer your link information. Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place "your descriptive hyperlink" inside it.
Because it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information. And in such a way if some sites can't support the layout you still get your link and can run it smoothly.
Change the link pointer
It's better to have the majority of links pointing into your home page. However, it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances your linking and can help raise the profile of more pages on your web site. And it is beneficial too.
To find out potential link partners from your competitors
You can use search engines in order to find these potential link partners. If a web site links to your competitors it may also link to yours too. Google was useful for getting a lot of back link information about a site not so long ago. Recently, Google's back link data is a lot less forthcoming and now it tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain.
Currently Yahoo is a better portal to check for back linking. Simply go to http://www.yahoo.com/ and type the following into the Yahoo search bar in order to generate a list of linking web sites on Yahoo.
Linkdomain: www.mycompetitorwebsite.com
This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links.
Change your description text
There is no real advantage if the description text supporting your inbound links is always identical. Alternate the description when you can in order to avoid the possibility of a description ever being seen as ‘duplicate content'. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction. And it is successful too.
Connect better related content from your web site
Linking to informative related content is useful for visitors and search engines quite like it too. It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject.
Search out directory links
Some of the directories are free to get listed in whilst others may charge a fee. Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a ‘directory of directories' at http://www.directoryarchives.com/ where you will find a great selection of search engine friendly directories.
All the best!
