Few Mistakes and Cautions of Web Site for Search Engines
The reason for getting few visitors for some sites is the building of sites in a bad way. We can solve these problems by learning from our mistakes we make. Below are some mistakes on site hosting.
Excessive use of Java Script
Search engines struggle with Java Script pages to understand them and thus some times they may even discard them. If you must use JavaScript for your navigation make sure you have some alternative ways to get to pages by using HTML text links at the bottom of the page. If you have JavaScript excessively, link it with a different JavaScript file. On its own, using Java Script can be a negative method to make web site navigation in your site.
The Domination of Flash
Some search engines simply can't read Flash and so the view of your web site is just one empty HTML page. The visual of the site may be thrilling on Flash, but it is not effective in the search engines. If your main site is all one flash site it will typically play in just one html page. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along side the Flash so your site content can be read and indexed by search engines. If your competitors' web site has 10 or 30 pages in HTML talking about their good sand services then they will have a big advantage on you. So beware in having Flash in your site.
No Meta tags
Meta Tags are important to search engines. So, clear and concise title tags should be written for every page reflecting what it contains.
i. Avoid writing things like ‘Home' or ‘welcome' as it's fairly meaningless.
ii. If you page is selling blue widgets then get ‘blue widgets' in the title and keep the title to 10 words or less.
iii. Make a well-written objective Meta description for each page, and list your Meta Keywords. And they should also reflect the content on your web page.
So actualize these three facts. If you use them in a bad way it will affect your site negatively. The impact of Meta tags on rankings may vary from engine to engine, but without them your pages could be ignored. Most HTML editors allow you to easily insert Meta Tags into your web page and it only takes a few moments to add to a page. So there are no excuses. So it is much useful to have good Title tags, Meta Description and Meta Keyword tags on your pages and they help your site to reach at the top of search engine pages.
Frame sets are used to make a site
Framesets can save lot of time for designers but it is not useful for the smooth functioning of search engines. They can struggle to follow links into the web site or read text on the page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick up the individual frames/ pages and not the complete frameset. And thus the site may lose your navigation in many of your pages, and thus it turns the visitors off.
More importance on submitting your web site to thousands of search engines and forgetting the importance ones
It is true that there are thousands of search engines but the highest volume of traffic comes from less than 10 major search engines. Now and then you will see some companies attempting to promote this idea. The logic of "If I get one hit a day off each of the 1000 mini search engines I'll get a 1000 visitors a day" unfortunately does not make any effect in practice. It is clear that a high volume of search engine traffic comes from a few search engines like Google, Yahoo and Msn. So remember to concentrate on these few powerful search engines.
Sending unwanted Spam email
It's common sense to avoid using techniques that annoy people or damage your brand. This may seem obvious that this is not the best way to promote your business but is always worth stating. If you're in any doubt simply ask yourself: "Do I like getting Spam emails?" If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. So think about it prudently.
More importance on graphics
This tendency does not give you any progress in getting visitors. Some time the Serach Engines does not accept the graphics but the words say and convince more than it. If the graphics look great, then match them with great copy. Sales copy is important to tell your audience why your goods and services are important. Search engines also like to index plenty of useful copy too. 250-500 words is a sensible starting guide for most pages or ½ of the amount you would place in a brochure. Text copy is important and it is profitable always. So decorate your site with some meaningful and effective wordings also.
No linking in the site
You want your sites known to everybody and it is natural too. Search engines ideally find a new web site by following a link from another site. This happens when other site link to your site. Search engine crawlers will find your web site by linking to other site also and you never need to submit your web site to the engine like Google. It is still the case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores. So "think links" and be sure to get your site listed in some quality web directories as part of the process. And it is clear that links are important.
Learn from these mistakes to make your site more beautiful!
