Attract  your Web site visitors!
 
Clear message: The sales messages to your visitors must be clear. Don't use lot of high tech clutter to load your web. The web site visitors may not grasp your sales messages.
Proper words: Count your words and use them properly. Your web site visitor's attention and interest are important for you. So use only necessary words and phrases in your site.
Descriptive words:  Use descriptive words and examples to pass your idea to the visitors. Let everyone understand your message totally. 
Repeat core points: Repeat at least four times the important points in your site. The strong ideas should remain in the mind of the visitors through repetition. 
Use headings: Let the visitor understand your ideas without any distraction. Let them grasp it with an orderly flow. Don't make a mess with the hoardings of the words. Visitors like to skim, so use sufficient headings and sub-headings.
Attractive contents: Serve what the visitors are interested. The content should be targeted to the interest of your visitors. For example, if your visitors search for scientific factors in your site grant them the exact details.
Use same fonts: It is better and attractive to use the same fonts, text sizes, text colors etc in your content. Using different formats over your web site is non attractive and distractive.
 Simple words: Let the visitors understand your site without any difficulty. Use simple and attractive words. The visitors don't stop and look for the meaning of the words in the dictionary. This may lead to boredom in your visitors. 
Highlight core words: Give special attraction to the important words and phrases with color, bolding, italics, underlining, etc. Thus the selling words and phrases should not go unnoticed. 
Inspiring words: The words and contents should stir the emotions of the site visitors. This inspires them to go ahead with the same site. All people are emotionally oriented they will have more interest when they are emotionally attached.