Essential Features of a Web Site
 
 
 
Not only the home page, keywords and titles.....
 
 
This is the first step to sales when customers visit your site to see the products they were looking for. Search engine optimization and better rankings may not keep your customers on your site or make them buy. After having visited your site the customers ensure that he gets interested in your products or services and stays around. It is the duty of the website to motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about the product. Providing suitable and easily visible links to the customer can make him to navigate to these pages and get the details as easily as possible. 
 
 
Sufficient contact information 
 
Keep in mind that your customer can buy your products 24 hrs a day and they may be from other states of miles away. Always provide contact information, preferably on every page of your website with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. If you cannot check the emails often forward them to another email address. When customer wants to buy online provide enough options like credit card, Pay Pal or other online payment service. This will create confidence in customers about your web site.
 
 
Grasp the Target of your Customer
 
Design your website by understanding your customers' taste.  Other wise the incoming is nothing. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Are your return policies and guarantees better than your competitor's? Ask your customer to complete a simple contact form with name, address, age, gender, etc at the time of purchase.